creative and logistical filmmaker
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Uber Welcomes Saudi Drivers

Director - US Unit

Genero & Uber: Welcome women drivers in Saudi Arabia with a multi-market content campaign

On June 24th, women in Saudi Arabia were able to drive in their country for the very first time. Uber wanted to give their female drivers the chance to be the first to congratulate them, so they enlisted our help to create a suite of content assets featuring female Uber drivers from 12 different cities around the world.